Royal Bank of Canada (RY: TSX, NYSE) uses the initials RBC as a prefix for its businesses and operating subsidiaries, which operate under the master brand name of RBC Financial Group. Royal Bank of Canada is Canada's largest bank as measured by market capitalization and assets, and is one of North America's leading diversified financial services companies. It provides personal and commercial banking, wealth management services, insurance, corporate and investment banking, and transaction processing services on a global basis. The company employs approximately 71,000 people who serve more than 18 million personal, business and public sector customers in North America and in some 53 countries around the world. The company's U.S. businesses include corporate and investment banking (RBC Capital Markets), wealth management (RBC Wealth Management), personal and commercial banking (RBC Bank) and insurance (RBC Insurance).