Softer Voices ("SV") is a conservative issue advocacy organization comprising a diverse coalition of concerned citizens who wish to promote public policies that maintain and improve the lives of every American. SV is particularly concerned with national security issues, as well as issues which affect our economy and free markets, the success and viability of our nation's families, and the culture necessary for a free and democratic society. The goals of the SV media campaign are: to be an effective voice to speak to women on issues of national concern; and to support policies that enhance America's security and liberty. Softer Voices is a 527 political committee. It will purchase advertisements and maintain a web site designed to enhance the knowledge of the general public on issues of importance to the organization. SV will also pursue its goals through a combination of earned media outreach, local press conferences, and op-eds. (The most recent TV ad on the group's web page is in support of former Pennsylvania Senator Rick Santorum)