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Fanatics has grown rapidly and, according to the company, recently hit a valuation of $27 billion. The e-commerce company, which sells a variety of official sports merchandise directly to fans, is expanding into online sports betting. While Fanatics boasts investors from the NFL to Fidelity to SoftBank. It has no immediate plans to become a public company. Silver Lake, Insight Partners and entertainment company Endeavor are investors in Fanatics’ projected $10 billion trading cards business.