OUR VISION: A SUSTAINABLE PLANET WITH EQUAL RIGHTS FOR ALL. OUR MISSION: To use entertainment-education and mass media to promote social and cultural change by addressing the interconnected issues of the full rights of women and girls, population, and the environment. Our goals are to empower people to live healthier and more prosperous lives and to stabilize global population at a level at which people can live sustainably with the world’s renewable resources. PMC CREATES POWERFUL TV AND RADIO SHOWS THAT CATALYZE SOCIAL NORM CHANGE, INDIVIDUAL BEHAVIOR CHANGE, AND AT SCALE DEMAND GENERATION. PMC melds entertainment industry insight and behavior theory to create entertainment that is uniquely suited to work on deeply embedded, personal issues. New social norms and new individual behaviors, which may manifest as demand generation, create a feedback loop to drive sustained and dramatic change. PMC has completed broadcast of more than 40 shows in more than 20 unique languages, helping more than 500 million people live healthier lives in more than 50 countries.