tsOn was an American software company based in Redwood City, California that developed cloud computing software for enhancing the performance of mobile networks. ItsOn’s software platform gave mobile network operators the ability to offer granular and flexible, user-customizable services. Users could select and change mobile voice, text, and data services, as well as manage devices, plan sharing and permissions, directly from smart devices at any time. ItsOn launched a mobile virtual network operator (MVNO) service, Zact Mobile, in 2013.[1] Zact Mobile received the National Parenting Center’s Seal of Approval for its family-oriented features and pricing.[2] In January 2018, ItsOn filed for Chapter 11 bankruptcy protection and entered into liquidation[3].