Preserve America’s first commercials will begin airing Tuesday September 1 2020 in Florida, North Carolina, Pennsylvania, Wisconsin, Arizona, Iowa and Georgia. Roughly $25 million of the total buy will be invested on TV, a figure that nearly matches what America First Action and Priorities USA have spent on the airwaves over the course of the entire election cycle. The remaining $5 million will appear on digital platforms.
Joining LaCivita in the endeavor will be longtime Republican ad-maker Jon Downs. The pollster for the super PAC will be Trump 2016 campaign veteran Adam Geller, who is simultaneously working for America First Action.
The super PAC’s initial ads will focus on the theme of law and order, which Trump has turned into the centerpiece of his reelection bid. The emotionally charged commercials aim to tear down Biden by contending that he’s refused to take on the “defund the police” movement that’s emerged amid a summer of racial unrest.