South by Southwest From Wikipedia, the free encyclopedia Jump to navigationJump to search This article is about the annual festival. For other uses, see South by Southwest (disambiguation). South by Southwest SxSW logo.png The official logo for SXSW, 2017 Genre Conference and festival Dates March (dates vary but generally coinciding with University of Texas at Austin spring break and also usually includes St. Patrick's Day) Frequency Annual Location(s) Austin, Texas, U.S. Years active 33 Inaugurated 1987 Founders Roland Swenson, Louis Jay Meyers, Louis Black, Nick Barbaro Next event March 12th – March 20th, 2021 Attendance SXSW Music: 28,119 SXSW Interactive: 30,621 SXSW Film: 16,297 SXSW EDU: 4,260 Other Exhibits/Parties: 152,000 Organized by SXSW, LLC Website sxsw.com South by Southwest (stylized as SXSW and colloquially referred to as South By) is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events.[1] In addition to the three main South by Southwest festivals, the company runs other conferences: SXSW EDU, a conference on educational innovation, held in Austin,[2] and the me Convention (Started in 2017), held in Frankfurt, Germany and in Stockholm, Sweden, in collaboration with Mercedes-Benz.[3][4] Former conferences run by the SXSW organization include SXSW Eco, a conference focusing on social and environmental issues through the lens of technology, creativity and design held in Austin from 2011 to 2016;[5] and another in Las Vegas: SXSW V2V, a conference focused on innovative startups,[6] which ran from 2013 to 2015. Previously, SXSW produced music festivals North by Northwest (NXNW) in Portland, Oregon, North by Northeast (NXNE) in Toronto, and West by Southwest (WXSW) in Tucson, Arizona. For the first time, the 2020 event was cancelled as a result of local health concerns about the coronavirus pandemic.[7][8]