WEARABLE TECHNOLOGY CONSTANTLY REDEFINED Misfit is an innovative smartwatch brand founded on the idea that fitness-focused wearables should be as stylish as they are practical. Our story began in 2011 when we launched Misfit Shine, a design-focused fitness & sleep tracker that made it easy to covertly track your steps and daily activity without ever sacrificing style. Misfit Shine was followed shortly thereafter by Misfit Shine 2 and Ray, a sleek, minimalist fitness tracker that was the perfect fusion of technology and style and integrated perfectly into people’s lives and wardrobes. Our story evolved with the introduction of our hybrid smartwatches, Misfit Phase, Command and Path and our sleek touchscreen smartwatches, Misfit Vapor and Misfit Vapor 2.