Busara Center for Behavioral Economics

Busara is a research and advisory firm dedicated to advancing and applying behavioral science in the Global South. We work with governments, NGOs, private companies and academics to understand human behavior, and design solutions to overcome behavioral barriers to products, programs and policies as they scale. Values and process Rigor, relevance & creativity are building blocks of our work at Busara. We enforce rigor in everything we do. We obsess in bringing the latest methods and insights from research into our work. We collect data whenever and wherever we can, and believe in perfection through rapid iteration. We push the boundaries of behavioral science by bridging the gap between researchers and practitioners. We serve as translators between the latest advancements in research and the ever-changing contextual landscape of where we work. Our work focuses on understanding and designing for culture and context; there is no one sized fits all solution. We believe that the best solutions are user-focused, target specific behaviors, and can produce measurable results. Our multi-disciplinary team works alongside designers, creatives, and researchers to develop and cultivate creative solutions to the world's hardest behavioral challenges. We believe that global reach starts with local context. Busara is based in Nairobi, Kenya, with offices across the global south. We believe that the best products, programs and policies are created for a specific context, and effectively creating behavioral solutions requires a strong presence in the context. https://www.poverty-action.org/blog/context-matters-more-we-might-think-busara-center-behavioral-economics-opens-kenya