Choose New Jersey, Inc.

Founded in 2010, Choose New Jersey’s mission is to encourage and nurture economic growth throughout New Jersey, with a focus on our urban centers. Through integrated marketing and business attraction and retention efforts, we stimulate job creation and capital investment, and collaborate with the State’s universities to encourage research, discovery, and innovation. Privately funded, Choose New Jersey is supported by a prominent group of leaders from many of the State’s Fortune 500 and other top companies, privately-held ventures, labor organizations, associations, and higher education institutions. These organizations represent 1.25 million people, or nearly one-quarter of the State’s private-sector workforce.