NEC Corporation

From NEC's website: NEC believes that it can contribute to new social infrastructures through the power of ICT in terms of “safety,” “security,” “efficiency,” and “equality.” It is from this perspective that we have announced our new brand message: “Orchestrating a brighter world.” This message embodies the NEC Group’s desire to contribute and offer values to human society. “Orchestrating” means that we will create values in collaboration with the whole society and with our customers. “Brighter,” other than meaning “bright,” also means “smart.” Our desire, therefore, is to “orchestrate a brighter future with brighter solutions.” So in what areas are we aiming to contribute to society? To explain this, we have summarized these areas into the following “seven social value innovation themes” in addressing the social problems faced by humans, such as those mentioned above. http://www.nec.com/en/global/about/20141120.html