Skip to content

Bass Pro-Cabela’s is the one major gun retailer that still refuses to stop selling assault rifles. It also receives hundreds of millions in tax-payer subsidies and is backed by Goldman Sachs.


In the wake of the mass shooting in Parkland, Florida, some major gun retailers have announced significant changes to their sales policies. In direct response to the advocacy of students at Marjory Stoneman Douglas High School, Dick’s Sporting Goods said it would no longer sell assault-style rifles, and would raise the minimum age for gun purchases from 18 to 21. Walmart, which had stopped selling assault-style rifles in 2015, also raised the minimum age to 21.

That leaves only one major national retailer still selling assault-style rifles: Bass Pro, the hunting and fishing superstore. The company, which recently acquired another outdoor retail giant, Cabela’s, is coming under increasing pressure to change its gun sales policies. So far, Bass Pro and its owners, including Goldman Sachs, have stayed largely silent, though CEO Johnny Morris recently met with families of Sandy Hook victims.

Notably, Bass Pro’s sales of hunting and fishing gear – and assault rifles – have been heavily subsidized by tax dollars over the years. A core part of the company’s business model has been to build giant, signature stores that are marketed as tourist destinations, complete with water features, taxidermy displays, shooting ranges, and the like. To build these destination outdoor retail stores, Bass Pro perfected a practice of securing large taxpayer subsidies by arguing (speciously) that the subsidies pay off for economically-struggling towns and cities because the stores attract tourists, spur spinoff development, and generate jobs and tax dollars.

The subsidy numbers are staggering. In 2010, we at the Public Accountability Initiative published a report documenting how Bass Pro had won over $500 million in subsidies, but often failed to deliver on promises of tourists and jobs and tax dollars and development. We found heavily-subsidized Bass Pros in dead malls and ghost town developments – this, despite the company’s promises that its stores would be unrivaled economic engines and tourist attractions. A later report by the Franklin Center for Government and Public Integrity – notably, a right-wing, libertarian outfit – pegged total subsidies to Bass Pro at $1.3 billion, and to Cabela’s, which has pursued much the same model, at $551 million. Good Jobs First, the subsidy watchdog group, has noted that the companies have attracted much larger per-store subsidies than Walmart.

Though these numbers need to be updated, it’s likely that between them, Bass Pro and Cabela’s have secured $2 billion in subsidies to help them build their stores.

An empty mall in Cincinnati where Bass Pro has a location. (Photo: Gregory Halpern)

At the time the Bass Pro bid for Cabela’s was announced, Reuters noted that the two companies’ in-store amusements – “museum-quality taxidermy and shooting galleries” – gave them a competitive advantage over other retailers. Thanks, of course, to $2 billion in taxpayer subsidies.

The $4 billion Bass Pro-Cabela’s merger was driven by two high-profile Wall Street villains. Goldman Sachs, a longtime adviser to Bass Pro, invested $1.8 billion to help it finance its acquisition of its rival in 2016. On the other side of the deal, hedge fund Elliott Management had been pushing Cabela’s to sell itself to a competitor and reaped an estimated 72% profit in the resulting deal. Elliott CEO Paul Singer is known for his aggressive debt vulture strategies, his funding of GOP politicians and causes, and, interestingly, his funding of both the Trump inauguration and the infamous Trump dossier.

While Elliott Management sold its shares in Cabela’s, Goldman Sachs continues to be a major investor in Bass Pro, as we noted last week. This week, CNBC and the New York Times are also raising questions about the relationship.

Bass Pro’s footprint in Florida

Because of the Parkland shooting, Florida has emerged as a key battleground state in the gun debate. So it’s important to know that Bass Pro and its owners have a big footprint in Florida.

Bass Pro has more stores in Florida than any other state, with 12 locations throughout the state (in Brandon, Dania Beach, Daytona Beach, Destin, Fort Myers, Gainesville, Islamorada, Miami, Orlando, Palm Bay, Port St. Lucie, and Tallahassee).

It also recently signed a contract to develop a resort on Lake Okeechobee, the state’s largest freshwater lake.

Johnny Morris, the Bass Pro CEO, is based in Missouri but owns properties in the Florida Keys (he has variously been reported as owning a beach house in Islamorada and much of Valhalla Island). Morris is worth an estimated $4.3 billion.

Bass Pro CEO Johnny Morris with George H.W. Bush

Meanwhile, Goldman Sachs CEO Lloyd Blankfein owns a $10 million vacation pad in The Faena House, a new luxury condo building in Miami Beach designed by Foster + Partners and dubbed the “billionaire bunk house” by New York Magazine in 2016 (other owners include billionaires Leon Black, Ken Griffin, and James Dinan).

There are, in other words, ample opportunities for protesting Bass Pro and its owners throughout Florida.


This is the latest installment in our series on the money behind the gun industry. Our first post, Gun Profiteers: Who’s Getting Rich off the US Gun Crisis? , was published last week. Stayed tuned for more posts.