“the Trump family’s crypto guru,” Chase Herro, “is the dealmaker behind World Liberty Financial, the crypto project that Donald Trump and his two older sons have been promoting on social media. Herro also self-describes as the “dirtbag of the Internet.” Herro has been involved over in a number of internet sale schemes - including marijuana and colon cleanses. Herro was introduced to the Trumps by Steve Witkoff, a real-estate developer and longtime supporter of the former president, after first meeting one of Witkoff’s sons, according to one of the people involved with the project.