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Graeme Beardsell, Managing Director, Markets, Asia Pacific & Japan at Akamai, said, “The proliferation of content consumption online requires infrastructure that can deliver web and media content at scale and at very high quality. By partnering with Akamai, Telstra will now be able to provide Akamai’s globally-distributed content delivery platform to customers who want to enhance online experiences, in the right format, across all devices, securely and efficiently.”
According to Jones, today’s news represents another significant milestone in Telstra’s Digital Media Solutions strategy, and follows the recent announcement that Telstra intends to acquire Globecast Australia, a leading provider of media services for broadcasters.
“Telstra’s Digital Media Solutions portfolio continues to expand at pace and shape our domestic and global capabilities for long-term success. We see great synergies between Telstra and our key digital partners like Akamai and Ooyala, and by working with some of the best in the industry we will strengthen our ability to deliver innovative new solutions in an increasingly digital world.
“A great example of the depth and quality our digital media capabilities now on offer for our customers is the recent partnership announcement with Racing Victoria. Its’ new model, integrating capabilities from the Telstra Digital Video Network, Ooyala and Chief Entertainment, is one of the first of its kind in Australia and demonstrates a truly disruptive approach to sports broadcasting,” he concluded. |