| Notes |
Vice President, General Manager
Company NameDK Publishing, Inc.
Dates EmployedJun 1995 – Sep 1997
Employment Duration2 yrs 4 mos
Responsible for North American multimedia P&L for this highly visual, London based education and reference publisher. Responsible for all aspects except development. Developed and managed new, compelling packaging concepts and highly successful publicity efforts. Achieved wide retail distribution and visibility for DK’s CD-ROM products. Began major campaign into school reselling channels. Developed direct mail strategy. Helped develop DK’s on-line and Internet strategy. See less |