||Investor & Member, Board of Directors
Company NameLoyalty Builders
Dates Employed2010 – 2015 Employment Duration5 yrs
Loyalty Builders delivers predictive customer analytics as a software service that many companies have used to generate significant uplift in email, print, online, and catalog marketing campaigns. Their automated analytics process uses transaction history to predict future likelihood of every customer to purchase every product, and calculates precise loyalty scores, with proven accuracy. Longbow, the company’s SaaS tool for marketers, makes it easy to target groups of any granularity – down to each individual customer – with the most relevant up-sell, cross-sell, and win-back offers and messages. Loyalty Builders’ proven, proprietary analytics and unique approach is the fast, easy way to maximize the lifetime value of existing customers.