Brett O’Donnell was the Director of Messaging for the McCain Presidential Campaign from January of 2007-November of 2008 where his duties included message strategy and development, supervision of the debate preparation process for both the primary and general election debates, speech writing, public speaking and media training and ensuring that the campaign’s message remained consistent across all its components from advertising and direct mail to its website. O'Donnell is the President of O'Donnell and Associates, Ltd.. During The 2008 presidential campaign O’Donnell was twice named to Time Magazine’s “Five Most Important People Not Running for President” list. In 2004 O’Donnell was retained by the Bush-Cheney campaign to assist the President in debate preparation for 2004 presidential debates. O’Donnell is consulting for Rick Warren, author of the Purpose Driven Life, for message/marketing strategy, communications strategy, and rapid response and media communications. Prior to joining the McCain Presidential Campaign Brett O'Donnell was the Director of Debate at Liberty University for eighteen years where he focused on providing students with skills in oral and written argument, critical thinking, and persuasion through the activity of competitive intercollegiate debate.