Chen Yihong

One of a group of homegrown Chinese entrepreneurs that are making a mark in the sportswear market. Chen chairs sports footwear and apparel supplier China Dongxiang (Group), whose goods are sold under the Kappa brand in China. The company took a step beyond China in 2008 when it bought Phenix Co., which owned the Kappa and Phenix brands in Japan. From 1991 to 2005 , Chen rose through the ranks at Chinese rival Li Ning to become CEO. He holds an executive MBA from Lincoln University in Pennsylvania.