His trade fair operator and retailer, Crocus, last summer opened the first Vegas Mall in Moscow which features over 300 shops (including Starbucks) and an amusement park. In the fall, leased two Moscow locations to Prada which is entering the Russian market. Also building in Vladivostok ahead of the APEC summit in September 2012. Got his start trading computers, but saw that trade fairs had more business potential. In 1988 established Crocus, which became one of the country's largest trade-fair operators. Opened the Crocus Inter store, which grew into a retail company with malls offering housewares, and the luxurious Crocus City Mall, the "city of boutiques." Seen as the unofficial representative of the Azerbaijani diaspora in Russia. In 2006 his son, Emin, married the daughter of Azerbaijan's president, Ilkham Aliyev. Publishes Baku magazine, which is edited by daughter-in-law Leyla Aliyeva.