With a background in operations reengineering, strategic direction and brand positioning, James Greco joined Bruegger's Enterprises, Inc. as chief executive officer in August 2003. Before joining Bruegger's, Mr. Greco was chief executive officer of Fieldbrook Farms, Inc. from 1996 to 2002, a $100 million manufacturer of private label ice cream and frozen desserts. While at Fieldbrook Farms, Mr. Greco designed and executed a strategic plan to revive the company, doubling sales and increasing productivity. Prior to that, Mr. Greco was the chief operating officer of Natural Country Farms, Inc. a Connecticut-based manufacturer of private label and food service fruit juices. Mr. Greco began his career in the practice of law, representing and consulting with real estate and corporate clients. Mr. Greco is a member of the Connecticut Bar Association and the Florida Bar Association. He is active on the board of advisors for the Quinnipiac University School of Business. He also serves on the Board of Directors for the Connecticut Food Bank and the Greater New Haven Chamber of Commerce. In 2009, Mr. Greco was named Operator of the Year, one of the industry's highest honors, given by Nation's Restaurant News to CEO's for leadership. Mr. Greco earned a Bachelor of Arts from Georgetown University and a J.D. from the University of Miami School of Law. He has also completed International Studies at City University, London, England. Mr. Greco resides in Cheshire, Connecticut with his wife and two children.