Ned Book and his wife, Inga, live in State College. Ned is retired chairman and CEO of Hershey Entertainment and Resort Company and former president and chair of the Travel Industry Association of America, a non-profit trade organization that represents and speaks for the common interests of the $740 billion U.S. travel industry. Ned serves our community in many capacities, including as a SCORE volunteer, providing free and confidential advice to small businesses. He is a member of The Foundation for Mount Nittany Medical Center's Steering Committee. Ned has been named a Distinguished Alumnus by Penn State, which is the highest honor bestowed upon Penn State graduates by the University. He continues to be active with many University programs, including serving as a visiting professor for the School of Hospitality Management.