Donald G Tober

Donald G. Tober, CEO of Sugar Foods Corporation and Sweet'N Low magnate, died Friday January 15 2021, according to The New York Post. Tober, 89, had been a driving force behind Sweet'N Low, the little pink packets of artificial sweetener. Tober had been diagnosed with Parkinson's disease, according to the report. According to a report in The New York Post, the 89-year-old died after jumping from his Manhattan apartment building. Sugar Foods, which has about 1,400 employees in New York, had marketed Sweet'N Low and other well-known brands, including N'Joy coffee creamers and Sugar in the Raw. The company stopped marketing Sweet'N Low about 15 years ago. Sweet'N Low was created in 1957 by Ben Eisenstadt, who had run a cafeteria in Brooklyn, according to the artificial sweetener's official history. By the 1990s, when Tober was involved, it was estimated that about 86% of food-service outlets had Sweet'N Low on hand. In the early 1980s, Sweet'N Low had to deal with a new competitor, NutraSweet's Equal, which came in blue packets. Both are popular artificial sweeteners, used in place of sugar. Tober met his wife, Barbara D. Tober, in 1972 and married a year later. Barbara had been editor-in-chief at Bride's Magazine for about 30 years. Sweet'N Low was made in Brooklyn until 2016.