Sarah Madey

Sarah is a Senior Manager for Hasbro’s Global Digital Marketing group and is responsible for digital marketing for brands such as Transformers, My Little Pony and Littlest Pet Shop. In her role she drives digital strategies and marketing activations across online, mobile and social channels. Prior to Hasbro, Sarah spent nearly a decade as a marketer at companies including Digitas, a top global digital agency, Altisource, an innovative mortgage and real estate service provider, and Maguire Associates, a higher education consulting firm. From the relaunch of a company that offers consumers a revolutionary way to buy and sell homes, to real-time Times Square billboard activations, to leading edge partnerships with the likes of Nike, (RED), and the MLB, her work has focused on pairing forward-thinking technologies with trending consumer behaviors to drive engagement and build brand awareness. Sarah received her MBA from Babson College and graduated summa cum laude from the University of Vermont, where she was captain of the Division 1 Women’s Basketball team, with a Bachelor of Science in Business Administration and a minor in Women and Gender Studies. During her spare time Sarah enjoys playing and watching sports, traveling, cooking and eating, spending time with friends and family, and volunteering with a number of organizations, including the Arlington Street Church and FriendshipWorks, an organization that seeks to end elder isolation and loneliness through the power of friendship.