Carl Spielvogel, a marketing wunderkind on Madison Avenue, resigned in 1979 as vice chairman of one of the world’s largest advertising conglomerates, the Interpublic Group of Companies. One step away from the brass ring that had been his dream for nearly 20 years, he had been passed over for the chairmanship.
Then he got a call from Bill Backer, a friend who had recently resigned as vice chairman of McCann-Erickson, Interpublic’s largest agency, where Mr. Spielvogel had begun in advertising. Within weeks, Backer & Spielvogel was founded. It became a miniature superagency run by seasoned corporate executives with the clout and experience to handle a small number of blue-chip clients who would receive personal attention from an agency owner.
Spielvogel was Chairman and Chief Executive Officer of Backer Spielvogel Bates Worldwide, a global marketing communications company from 1985 to 1994.
He died on Wednesday April 21 2021 at 92, at a hospital in Manhattan, said Deborah Bershad, the assistant of his wife, Barbaralee Diamonstein-Spielvogel.
Carl Spielvogel Director. Ambassador Spielvogel became a Director of Apollo Investment Corporation in March 2004. Ambassador Spielvogel is Chairman and Chief Executive Officer of Carl Spielvogel Associates, Inc., an international management and counseling company, from 1997 to 2000, and from 2001 to present. From 2000-2001, Amb. Spielvogel served as U.S. Ambassador to the Slovak Republic, based in Bratislava, Slovakia. He served as a Director of Interactive Data Corporation, Inc. from 1996 to 2009. From 1994 to 1997, Ambassador Spielvogel was Chairman and Chief Executive Officer of the United Auto Group, Inc., one of the first publicly-owned auto dealership groups.
Spielvogel was a Trustee of the Metropolitan Museum of Art; a member of the Board of Trustees and Chairman of the Business Council of the Asia Society; a member of the Board of Trustees of Lincoln Center for the Performing Arts; a member of the Council on Foreign Relations; a member of the Executive Committee of the Council of American Ambassadors, and a Trustee and member of the Executive Committee of the State University of New York.
he attended the City College School of Business at night for four years and by day for two years. He graduated in 1953 from the newly renamed Baruch School of Business.
He married Roslyn Bremer, a high school teacher in 1953. They had three children, David, Rachel and Paul, and were later divorced. In 1981, he married Barbaralee Diamonstein, an author and civic activist. He lived in Manhattan.
He is survived by his wife along with two of his children, David and Rachel, and three grandchildren. His son Paul died in 2011.