David Bienstock, born March 20, 1943, in New York City, is Chief Executive Officer and Founder of Target Enterprises. Bienstock is recognized nationally as one of the foremost experts in this field, catering to candidates exclusively, as well as ballot initiatives and issue advertising nationwide. Under Bienstock's direction, Target has been involved in over 300 candidate and ballot initiative races, and more than 50 corporate or commercial advertising initiatives throughout the United States. Bienstock has been directly involved in many high-profile political races, including: the gubernatorial efforts of George W. Bush in Texas, Pete Wilson in California, Bob Dole's presidential bid in 1996, Richard Riordan's mayoral race in Los Angeles in 1997, and Arnold Schwarzenegger/Total Recall in California in 2003. He additionally has been a part of many high-profile ballot initiatives throughout the United States. Due to his extensive knowledge of Federal Communications Commission broadcast regulations and the Fairness Doctrine, Bienstock is frequently called upon by major radio, television, and cable properties throughout the United States for guidance in structuring internal rate postures, and assisting broadcasters with various interpretations of FCC guidelines.