Prior to joining Theranos, Patrick spent over two decades leveraging his passion for communications, the arts, design, music, architecture, and pop culture into memorable cross-platform campaigns that succeeded at both building brands and delighting consumers. During his 14-year tenure at TBWA\Chiat\Day, including eight years at its flagship Los Angeles office as Executive Creative Director, he influenced nearly every brand on the agency roster including Gatorade, Pepsi, Apple, Kraft Zesty Italian dressing, Crate&Barrel, Southwest Airlines and more. Patrick was the global creative leader on the breakthrough “Go World” campaign for the Olympics-Visa partnership for three Olympic Games. The “Go World” campaign ran in over 70 countries worldwide and, in 2012, the Games were the most activated in social media in Olympic history. A pioneer in culturally breakthrough creative work, Patrick has received acclaim and recognition for creating the first gay-rights themed TV commercial for IKEA in 1993 and a GLAAD Award for his work on ABSOLUT. He also oversaw the Grammys campaign that led to record-breaking ratings, and helped the broadcast become the most "social" TV event in history, with over 13 million mentions in social media.