William F. Farley, also known as Bill, is the Founder of Zrii LLC and serves as its Chief Executive Officer since 2007. He serves as the Founder and President at LV Ventures, Inc. Prior to this, he was Chief Executive Officer, President and Chief Operating Officer at Fruit of The Loom Limited from January 1998 to August 1999. Prior to that, Mr. Farley served as Chief Executive Officer at FTL Inc. from May 1985 to August 1999. He also served as Chief Executive Officer at Farley Industries, Inc. and Farley Inc. Mr. Farley is Member of the Executive Advisory Board of Valens Credit, LLC. He serves as Director of American Association of Entrepreneurs. Mr. Farley is a Chairman of the Board of LV Ventures, Inc.