Raffel, a former Hollywood PR executive, was originally brought in early last year to run communications for the Office of American Innovation, but quickly became the point man internally for Jared Kushner and Ivanka Trump. Even though Raffel was a Democrat and Hillary Clinton supporter, White House staff (including some Trump originals) told me they were surprised how quickly they grew to like and trust him.
In the fall of 2017, Raffel was quietly promoted to deputy communications director and began taking a bigger role internally. Raffel oversaw communications for the Israeli-Palestinian negotiations, worked with Gary Cohn on a number of NEC issues, including tax reform, and also formed a close relationship with Michael Anton at the National Security Council.
Raffel was known to have high-level relationships at major print publications and the TV networks. Before Blumhouse, Raffel worked at Hiltzik Strategies, where clients included Kushner Companies.more » « less