As vice president of embedded solutions marketing at Micron Technology, Jeff Bader is responsible for the company’s embedded segment strategy and product direction. He has more than 25 years of ex- perience in the semiconductor industry. In 2010, Bader joined Micron, a business that creates memory and data storage solutions for computer manufacturing firms, consumer electronics companies and telecommunications giants. The company has also made significant investments in vehicle safety technology for driverless cars. Before coming to Micron, Bader held senior marketing director positions in the embedded memory divisions at Numonyx and Intel. Embedded Computing Design named him a Top Embedded Innovator in 2016.