Kevin Law is an Emmy and Grammy award nominated Creative Executive, renowned for making things happen. Formerly a multi-platinum award winning music industry executive and producer, he has evolved into a new media entrepreneur, digital video expert and sought-after entertainment investment advisor. Law is the CEO of Uncommon Content Partners, a progressive content creation, development and production company. He was instrumental in advising YouTube’s CEO in the creation and formation of the YouTube Originals content initiative. In July 2012, UCP officially launched the first of its channels, The Reserve Channel – a premiere destination for the culturally curious, featuring seven unique and compelling programs written by Law and hosted by a variety of celebrities. The channel has millions of viewers and has received critical acclaim. Law also currently advises rapidly-evolving media companies via Board of Director appointments as Vice Chairman for Howcast and Endgame Entertainment. Additionally, he is an advisor to the CEO of Spongecell, Inc Magazine’s 27th fastest growing private company in the US. Since 2010, Law has also been CEO of Uncommon Advisors, a boutique strategic advisory and private investment management firm.