Jodi Fisher, the visionary behind FFANY Shoes on Sale and VP of public relations and media at Nine West and Jones Apparel Group, died after a long battle with leukemia at the age of 49. Though Fisher, daughter of Nine West co-founder Jerome Fisher, had been ensconced in the footwear world since childhood, she made a name for herself by creating Shoes on Sale and turning a small charity event into a national breast cancer fundraiser. Fisher was born in Newton, Mass., and shortly after graduating from Boston University began her career in public relations and advertising. In 1992, she joined White Plains, N.Y.-based Nine West and Jones Apparel and the following year launched Shoes on Sale. Fisher is survived by her husband, Paul Horowitz; children Elizabeth, Jared and Tate; mother Joy Fisher; father Jerome “Jack” Fisher and stepmother Anne Fisher; and brothers Jeffrey and Marc Fisher.