Bill Hillsman, the founder and driving force behind North Woods Advertising, is the creator of some of the most successful and attention-getting marketing campaigns of the past few decades. His commercial advertising work for clients like the nation's largest enclosed shopping center, Mall of America, and America's fastest-growing cereal company, Malt-o-Meal, have generated impressive results on comparatively small budgets. His political work for the late U.S. Senator Paul Wellstone's 1990 campaign won the Grand EFFIE - awarded by the American Marketing Association for the most effective marketing and advertising in the nation - and changed political advertising in the process. And his work for Jesse Ventura's gubernatorial campaign in 1998 received even more accolades and is generally considered to be the biggest upset in American political history. Bill was named a Resident Fellow at Harvard's Institute of Politics in the spring of 2002. That fall, he served in Washington as Director of Communications for interim U.S. Senator Dean Barkley (I-MN). In 2003, Bill created critically acclaimed television advertisements that propelled political neophyte John Hickenlooper to mayor of Denver. In fact, the successful communications campaign enabled Hickenlooper to run up the largest margin of victory ever in Denver's mayoral election. Bill also worked on Arianna Huffington's independent campaign for governor during the California recall election of 2003. In 2004, Bill supervised and integrated all marketing communications for the successful launch of the national Air America Radio network. He also helped launch the nonpartisan Iraq veteran's organization Operation Truth, and founded the organization Independent Voters of America. In 2006, Bill helped elect the youngest mayor in Washington D.C.'s history, Adrian Fenty; and worked for Massachusetts independent gubernatorial candidate Christy Mihos and Texas independent gubernatorial candidate Kinky Friedman. He helped engineer political unknown Ned Lamont's upset of the three-term Democratic incumbent Senator Joe Lieberman in the Connecticut primary.
| Types | Person, Business Person |
| Gender | Male |