Paul launched Ideeli in May 2007, and through the company offers a curated selection of in-style luxury accessories at 50 to90 percent off to an affluent membership base. Prior to that, he was founder and CEO of Alset, Inc., which helped leading brands such as Best Buy and Micro Warehouse use the Internet to simultaneously improve service and marketing. A serial entrepreneur, Paul’s first company, Cypress Research Corporation, combined e-commerce with embedded upgrade and commerce technology years in advance of the Internet. Cypress Shopper, a component of the company's MegaPhone fax software for Macs and PCs, shipped over 10 million copies in 23 countries. His second company, Aveo is the industry leader in pre-emptive technical support and provider of the Attune Network, a free Internet-based service that helps PC users avoid common Windows and hardware problems. Paul is also co-inventor for two US patents. He serves on the board of directors for VolunteerMatch, and previously was a board member for ImpactOnline, a nonprofit organization investing in the development of public interest Internet applications. Paul graduated from Yale University where he received a B.A. in Political Science. He is currently a resident of New York City. Peter is a member of the 1999 class of Henry Crown Fellows at the Aspen Institute.