Recognizing this, business leaders from the IT and telecommunications sectors at the World Economic Forum Annual Meeting 2003 presented the World Economic Forum with a mandate to launch an action-oriented initiative to leapfrog education reform in a selected pilot developing country using a new framework for public-private collaboration and partnership. Jordan, with a committed, clear, and aggressive strategy for education reform was selected as the pilot country for the learning initiative. Formally launched in June 2003 at the Extraordinary Meeting of the World Economic Forum at the Dead Sea, the Initiative aims at accelerating education reform through a public-private partnership model that drives innovation and capability. The Initiative was developed in partnership between the Government of Jordan and the World Economic Forum and to date incorporates over 17 global corporations, 17 Jordanian entities, and 11 governmental and non-governmental organizations as stakeholders in achieving its goals.