FloSports

FloSports is an over-the-top subscription sports broadcaster and streaming service. The company is based in Austin, Texas, United States, and was founded in 2006. It holds streaming rights to various sporting events in Canada and the United States. History FloSports was founded in 2006 by Martin Floreani and Mark Floreani, collegiate athletes based in Austin, Texas. The website initially launched with free video content, but transitioned to a subscription model beginning in 2012.[1] The company raised $21.2 million in Series B financing in 2016.[2] By 2019, the company had grown to 250 employees and earned $47 million in venture capital and other financing.[3] FloSports announced a partnership with WWNLive in 2016 to run a streaming service dedicated to wrestling. A year later, WNNLive filed a lawsuit against FloSports for breach of contract and pulled its events and content from the website.[4] FloSports became the local broadcaster for two Major League Soccer teams for the 2019 season: D.C. United and FC Cincinnati, an expansion team.[5] The company was criticized by D.C. fans for technical issues during early broadcasts, pledging a full refund, and for the pricing of monthly subscriptions that were later discounted by the club.[6] D.C. United canceled the four-year contract in October 2019, opting to stream its final regular season match on its website for free.[7] The FC Cincinnati contract was cancelled in June 2020 after fan complaints about pricing and streaming quality during the previous season.[8] In June 2020, FloSports purchased Speed Shift TV and acquired 400 races, with a focus on grassroots racing.[9]