Economic Policy Group

A LITTLE ABOUT US We combine real-world experience with intellectual insight and a deep understanding of relevant industries. Our analytical skills enable us to tailor advice in a way that helps our clients make better business decisions. We can deliver tailored advice to deliver low risk and effective solutions, enabling companies to reach their full potential. Economic Analysis “This report comes at an important point in Prime Minister Narendra Modi’s journey to make India a thriving startup hub” Dr A. Didar Singh, Secretary-General, FICCI, Times of India, 22 Feb 2017 Economic Analysis What impact is a change in regulation or policy having on your business? How can you advise policy-makers to consider your points of view? We offer deep policy advice to help boardrooms make better business decisions. This advice plays an increasingly important role in helping governments, and organisations that work with governments, to evaluate their policy objectives, and analyse the effect of policy on business strategy. Our activities include: Market research and strategy developmentEconomic modellingStakeholder and perception analysis through surveys, focus groups and interviewsImpact assessmentDeveloping your messaging Market Entry Assistance “The Indian Chamber of Commerce in Kolkata and Derby City Council signed an MoU to help ten businesses from each city to do business in the other.” “UK city Derby inks Kolkata MOU”, Times of India, 5 Feb 2018 Market Entry Assistance Before entering a market, it is important to understand its business and cultural environment. Get it wrong, and time, resources and opportunities are wasted. We help companies enter the Indian, UK and East African markets. We can provide bespoke, tailored advice to delivery low risk and effective solutions, enabling companies to reach their full potential. We aim to act as your Trusted Advisor, nagivating a new, complex market. Our activities include: Market research and strategy developmentLocal, in-country representationSales channel developmentCross channel marketingManaging trade delegations and trade visitsIdentification and due diligence of partners, distributors and suppliers Strategic Communications “The largest firms in America and Britain together spend more than $15 billion a year on CSR, according to an estimate last year by EPG.” “The Halo Effect”, The Economist, June 27, 2015 Strategic Communications How do you best communicate your organisations’ key messages to your stakeholders? How do you engage customers or policy-makers in the best way possible? We help articulate messages to your target market. We develop data- and evidence-driven arguments to design and implement your messages through events, PR and digital marketing. Our activities include: Developing your messagingProducing briefing papers and policy documentsStakeholder and perception analysis through surveys, focus groups and interviewsDigital marketingEvent Strategy and ActivationMeasurementPR & Media relations Corporate Events “It is wonderful to be in London for EPG's event. Forums such as these bring together a practical perspective to bring SMEs, pharma, innovators, and investors together.” Dr Anil Wali, Managing Director of FITT at IIT-Delhi Corporate Events We organise over a dozen corporate events each year, both in the UK and India across a range of sectors: education, healthcare, life sciences, legal and charity. We also conduct a number of high-level briefing sessions with senior policy-makers, subject matter experts, senior decision makers. We have a strong track record of delivering events for corporate VIP visits and special interest groups. We can manage the planning and management for the delegation visit and follow-up activities. Our activities include: Full-service event production and managementManaging trade delegations and trade visitsReport launchesDigital marketing and PRStakeholder and perception analysis through surveys, focus groups and interviewsBranding, design work and delegate pack provision