IN ASSOCIATION WITH DOWNLOADS Click here for your Digital Edition SUBSCRIBE TO OUR MAILING LIST * indicates required Email Address * First Name * Last Name * Company * Title * STAY CONNECTED About ITA Who We Are Founded in 2002, the Interactive Television Alliance (ITA) represents the interests of companies that create, distribute and enable interactive programming delivered with, and through, the television and other electronic means including the PC, tablets and mobile devices. Member companies represent the entire spectrum of next generation television: content, advertising, technology and distribution. The group serves as an industry advocate and as a bridge between disparate industry sectors. What We Do Drive the industry forward through creative conferences, access to resources that yield profits for its members and growth for the industry, networking events as well as technology showcases, provide industry education, professional development and research opportunities for its members. Our hallmark is facilitating high energy, candid interchange and deal making in boutique settings. A project-based business advocacy group, ITA is agnostic and supports all industry standards, efforts and distribution modes. Why ITA? Consumers have embraced video interactivity, but the ITV industry still faces many challenges: