Auto-ID Lab, University of St. Gallen ETH / HSG

The Auto-ID Lab based at ETH Zurich and at the University of St. Gallen conducts research in the field of the Internet of Things with particular focus on the retail industry. Our mission is to understand the continuously increasing merge of digital and physical world in the dimensions of technology, applications, and implications. We leverage this understanding in the design of new technologies and applications for the benefit of the industry and society. Our research focus is on next generation Internet of Things technologies that will revolutionize global commerce and provide previously unrealizable consumer benefits.