While reforming our healthcare system is a laudable goal, reports suggest that costs are going up rather than down as a result. Instead of understanding the economics behind how the insurance market works, politicians have encouraged a crude and simplistic view of why we’re paying more for healthcare. This website is focused on providing easily understood explanations of how health insurance works, why healthcare is more expensive today, and why (absent reform) costs will continue to rise in the future. RethinkReform.com is a project of the Employment Policies Institute (EPI), a non-profit, non-partisan research organization dedicated to studying public policy issues surrounding employment economics. EPI sponsors non-partisan research by independent economists at major universities around the country.