Econ4U is an educational project of the non-profit Employment Policies Institute. Its economic education program presents facts on personal finance, business economics, entrepreneurship, and government spending in unusual venues such as movie theaters, restaurants, and bowling centers. We are reaching young people in non-academic environments where they are not intending to be taught! This unique approach sets us apart from all other financial literacy programs that exist today. Econ4U teaches important economic concepts that are easy to understand and retain in a quiz-style format. Our cleverly designed "sound bites" not only educate, but also pique young people's interest to learn more about topics that affect them every day, including credit card debt, tax rates, profit margins, and saving.