Definers Public Affairs

In early May, America Rising announced the launch of an affiliated venture, run by many of the same operatives, called Definers Public Affairs. Definers offers to wage political-style negative campaigns, for profit, on behalf of undisclosed private clients, including corporations. According to its Web site, Definers will “create dossiers” on opponents, monitor them from a “full-service war room,” and build both “grassroots” alliances and “a paid online presence.” This raises the possibility that undisclosed business interests are paying to choose the targets they want Republican operatives to attack.